Okin candles & co | Brand identity

I developed the visual identity for Okin candles & co., a brand inspired by the wellness and longevity philosophy of the Okinawan people.

The goal was to create an identity that conveys comfort, relaxation, and accessibility, reflecting the essence of the products, such as scented candles, designed to promote self-care and create cozy, welcoming spaces.

The visual aesthetic was built around natural elements from Okinawa Island, such as native flowers, the sea, and the sunset. This resulted in organic, overlapping shapes that evoke layers of landscape. The color palette, which blends earthy tones, soft pinks, and deep blues, was also inspired by the island’s natural hues.